Overview of the Power of Pink 

Our programs and events

Power of Pink Tysons October 8, 2020


Join us for a one-hour workout at Equinox Tysons Corner from 11 am to noon followed by a luncheon and silent auction from noon to 2 pm.  Workouts include yoga sculpt and cycle.

Power of Pink Bethesda October 15, 2020


Join us for a one-hour workout at Equinox Bethesda from 11 am to noon followed by a luncheon and silent auction at JAELO from noon to 2 pm.  Workouts include cardio/strength, cycle and yoga.  

Paint and Bethesda and Clarendon Pink


Come shop with us at area retailers and a portion of the sales will benefit the Power of Pink. Bethesda retailers have included: Framebridge, Kendra Scott, Lily Pulitzer, Luna, J McLaughlin, Marcus, Morley, Pampalonia and Sassanova.  Clarendon retailers have included: Ambar, Clarendon Animal Cares, Clarendon Alliance, Courthaus Social, Pug Cellars, Sweat for Good.

For more information contact:


Judi Morris


Elizabeth Croker

Wine Tasting Event April 17, 2020


Join us from 7 pm to 10 pm at a home in Bethesda (address to be provided upon registration) for dining and wines from around the world.  Learn from Paul's Wine & Spirits' sommelier plus you may purchase the wines and 20% will be donated to the Power of Pink.

Other Workout Events


We will also host events at CorePower Yoga, Cycle Chi, Pure Barre  throughout the year. Stay tuned for details.

Silent Auction


The October 8 and 15 Power of Pink events feature a silent auction at the  luncheon. Items include one-of-a-kind experiences, health and wellness items, jewelry and more.

For more information contact:

Abby Shumacher

our beneficiaries



Established in 1994, Arlington Free Clinic (AFC) provides free, high-quality healthcare to low-income, uninsured Arlington County adults. AFC is the only provider of free, comprehensive breast health services – education, initial/annual screening, and treatment – for low-income, uninsured women in Arlington.

Power of Pink supports AFC’s Breast Health Program, which serves its patient panel  and also provides access to free education and screening, plus any needed treatment, for hundreds more underserved women throughout the community. Any low-income, uninsured Arlington women can access free breast health services through AFC, who partners with local organizations that have established networks to reach vulnerable populations. Through these partnerships, AFC helps previously unserved women understand breast cancer, their own personal risk factors, and the need for annual screening. AFC serves approximately 1,600 individuals annually. 

As breast cancer survivor told AFC, 

“You have to look behind the patients to see all the people the Clinic takes care of. Because of AFC, I’m still alive and my three children still have their mother.”


In 2019, BCFW launched a mobile mammography unit;  funded in part by the Power of Pink.  It provides mammograms in the DC region to women, regardless of their ability to pay.



Breast Care for Washington was founded in 2014 when two women – a breast surgeon and a public health executive – decided that something had to be done about the unacceptably high breast cancer mortality rates in the Washington, DC area.  Their vision was that of a mammography facility that would turn no woman away because of her insurance or financial status.  Centermost would be a philosophy focused on removing any and all barriers that might prevent a woman from getting the lifesaving care she needed.  Their dream became a reality and today Breast Care for Washington offers state of the art 3D breast imaging at both its fixed site located in Ward 8 of the District and its new Mobile Mammography Program.  Services provided include screening mammograms, patient navigation as well as follow up diagnostic imaging at its fixed site.   Each year Breast Care for Washington provides care to over 2,000 women and 30% of its screening and 50% of its diagnostic patients are uninsured.

One of BCW’s patients shared: “Whether you have low income or not, just go get a mammogram.   Breast Care for Washington is there to help you.”



Founded in 1988, Mary’s Center is an award-winning Community Health Center that provides services to more than 50,000 individuals from all parts of the DC metro region;  represening nearly 50 countries. Mary’s Center uses a Social Change Model, providing comprehensive healthcare, education and social services to under-resourced individuals.  With Power of Pink’s support, Mary’s Center provides preventative, screening, diagnostic and cancer navigation services for participants who have been diagnosed with or are at-risk for breast cancer providing education and linking participants to services such as financial support, transportation, insurance, and access to clinical trials. Through community partners Mary's Center provides under- and uninsured participants with low cost or no-cost-to-the-participant breast health screenings. Health Educators discuss the importance of being self-aware, knowing one’s risk factors.  If breast  cancer is diagnosed, the Navigation team provides support to the participant and her/his family,  Through support from funders, like Power of Pink, Mary's Center connects participants to in-house services and outside support services to ensure comfort every step of the way.

A patient said, “Mary’s Center is lifesaving to me, it saved my life because if I didn’t get on the program in time, maybe the tumor would have been worse. Mary’s Center has provided me with resources that I would have never been able to find on my own, such as survivorship workshops, nutrition guidance for cancer patients, and even a wig when I started to lose


BCFW dedicated its mammography suite to the Power of Pink in 2018. The suite is in honor of several Power of Pink committee members who are breast cancer survivors.



Mercy Health Clinic has provided breast cancer screenings for uninsured, low-income women in Montgomery County since October 2000.  Mercy is the only free-of-charge clinic in the county and offers high quality primary and specialty care to over 2,000 patients and provides more than 7,200 visits each year.  Through the Power of Pink Mercy provides mammograms and follow up treatment as appropriate patients.  The results speak for themselves as more than 90% of women who need mammography and breast healthcare at the clinic have received that help.  This statistic compares favorably to that of private practices nationwide. Two-thirds of Mercy’s patients are women and many have never received breast health information, let alone screening and treatment.  The initiative they take to follow through on recommendations for breast cancer screenings is a testament to the commitment to their health, their families and their work.  

Meet Maria, a 46 year old single mother of two who supports her family by cleaning houses.  The results from Maria’s mammogram were abnormal.  With the help of Mercy’s patient navigator she was approved for ultrasound screening and a biopsy.  Fortunately breast cancer was ruled out at this time and she will receive 6-month follow up screenings that the patient navigator will track to ensure she goes for the tests as recommended.  

As stated by Maria herself, “I was so nervous and worried but you helped me not to be afraid.  Thank you for your help.” 

forms for paint bethesda/clarendon piNK and silent auction